This project was developed for a Brazilian food truck specialized in "Choripán" a very traditional Argentine street food, made with barbecue sausage and chimichurri. This project shows to me how important is in the process of creation, the research and briefing, without any of those, the result wouldn't be so satisfactory. I hope you can enjoy it as much as I do.

All the colors and even the typography were extracted from the rich Argentine culture in specific the Caminito Street, a very colorful street with its own art expression.

The colors were taken from the colors we can find in the buildings on Caminito Street, the intention was to bring happiness, with a spicy-latino touch without losing the strength of the barbecue fire.

The typography and ornaments were made as a modern approach of a classic Argentine typography style, called "Fileteado Porteño".

The low poly pig was created to represent the brand as a symbol, converting all the elements in one piece.

I used the Illustrator basically to create everything, all the work, warp, extrusion, patterns, symbols, text, illustration... even the low poly pig that I first tried to vectorize in photoshop I found it more interesting in illustrator, and photoshop I used to apply the mock up.

The client is very satisfied with the result, and very exciting to put the truck on the street.

This is the original project, nothing was asked to be changed.

I've leaned so much with this brand, technically and culturally, projects like these make me love my job.