Making a difference for visually-impaired individuals is the inspiration for the development of this project. They named the project after the Egyptian God “Horus”, which is famous of its eyes. Read on and get to know our creative artist, Martina.
The logo was created for an innovative project designed by Horus Technology called Horus: a wearable device developed to assist blind and visually impaired people. This device observes, understands and describes reality to the person, providing useful information (pedestrian crossings, text reading, face and object detection) in a discreet fashion and with the right timing. At the moment Horus is under development and testing.
When a person hears the “Horus” name, the first idea and the first images that come to mind are the Egyptian God and his eye. I didn’t just want such a project to be represented by these somewhat “trivial” symbols, I wanted the logo to be fresh, very clean and with a strong visual impact. Given the nobility of the idea I wanted the brand to have a “proud” look and I liked the idea of the geometries of a hawk: a beautiful and sleek animal with a solid and defying appearance.
The idea came up one day when, in search of inspiration, I saw a beautiful photograph of the head of a hawk and thought, “It would be perfect if I could turn it into a logo!” and I went to work until I got the desired result. I mainly used Adobe Illustrator. And I have spent a month to complete the project.
ABOUT MARTINA CAVALIERI
Martina Cavalieri is a 25 year old Italian Graphic Designer with a passion for Typography and Company Branding. She has an MA in Industrial and Graphic Design and she is currently working for Horus Technology with the role of Brand Designer. In her spare time she manages two contemporary art blogs.