UGLY CAKE | Logo. Identity. Label. Packaging

We designed the logo, branding, label, and packaging for Ugly Cake. With the identity, we wanted to show the brand’s playfulness, add a little self-irony to it.
Ugly Cake is a “shy cake” that hides in a bag, hiding from the whole world.
The mood of the company and the naturalness of the product is homemade apples, love, care, and good mood.



Challenge
Design a logo and corporate identity for the cider.

Decision
Despite the fact that the client came with a rather aggressive name, the target audience is young girls. They drink with one purpose – to relax and cheer up. Therefore, with the identity, we wanted to show the brand’s playfulness, add a little self-irony to it. Thus, setting the girl up for fun.

Ugly Cake is a “shy cake” that hides in a bag, hiding from the whole world. He tells us that at any moment in life, where we have not been, you can pause and be in your own world.

The paper bag emphasizes the eco – mood of the company and the naturalness of the product itself. Because it contains homemade apples, love, care, and good mood.


In the work on the project, we use Adobe Illustrator to create a logo and draw corporate identity elements, Adobe Photoshop for direct visualization of identity on media. Also, in the course of the work, the analysis of the target audience was carried out and the key characteristics were highlighted, which the product identity should include.





In the process of working on corporate identity, we studied the design features in the niche, deepened our skills in analyzing the target audience and competitors. Improved our skills in packaging design, logo, and identity.
The result is a massive, complex project that helps the brand stand out from the competition and conveys the character of the product.

MAZER agency

We are a marketing agency with a proven ability to develop projects from inception through production to final delivery. We ensure that the work is effective, appropriate, and delivered within agreed timescales.

Our fields of expertise are:
• Logo design
• Brand identity
• Brand guidelines
• Print media and packaging

We’ve worked with many industries including medicine and diagnostics, entertainment, education, tech, and charity.
We believe every client deserves the best you have to offer and we always look forward to a challenge! We welcome you to contact us about bringing your ideas to life.