Wirra is a project that was made in an academic framework for the National University of Lanús (UNLa).
The identity of this project was based on a personal illustration style and the use of vibrant colors.

After a long investigation I noticed something very interesting in the world of brewing, and it's the multiple graphic universes that exist. That was the kick to generate a different identity for the packaging.
Pop art, vibrant colors and textures were taken as inspiration to create this funny climate.

Adobe Photoshop & Adobe Illustrator

People are reacting very well, they find this proyect very interesting due to the illustrated style and the absence of photographic images.

Leo Moreira

Graphic designer and illustrator
Based Buenos Aires

Website